In praise of carelessness.

A high fly ball is driven towards the outfield wall.

At the crack of the bat the centerfielder is already running at full sprint.

Think cheetah.

Suddenly he stops.

The ball dives.

The centerfielder is standing.

Or is that lounging?

He does not bring up his glove.

At the last second.

He does not bring up his glove.

As he meant to do from his first step, at the end of the second half of the last second.

He snaps open his glove below his waist and closes it in one motion.

The ball inside.

Then he leans back.

Looks around.

Sees the shortstop has come out to witness his miracle.

And tosses the ball to him with an underhanded wrist flick.

As if to say.

What’s this little ol white thing doing out here?

And how’s your kids going?

Farting around.

Welcome to the major leagues.

If you’d like to play admaker at the same level there’s a lesson in this for you.

Acting like what you’re doing is as hard as it actually is and as draining as it actually is and demanding as it actually is and as complicated as it actually is not only doesn’t make for a pleasant show, it hurts your ability to play at the major league level.

A fielder making a catch, a pitcher dooking a runner into revealing his intentions, or a batter hitting a 93-mph fastball.

If they’re all worked up, they’ll blow it.

A slugger so stoked to hit the ball that his heart is thumping will swing at a pitch off the plate he should take for a ball.

That’s why ballplayers play careless.

And why you should go about admaking the same way.

If you get so all-fired-up at writing an idea you think works.

How will you respond when the client questions it?

What will be the body language that gets shouted at your creative director when he asks you to change the whale in your story from a right to a sperm?

Is it likely you’ll be understanding when it turns out the presentation will be an hour earlier?

How will you behave in the meeting when it’s clear the proposal is dead?

Will you be able to calmly state that there are a hundred other ideas that might work just as well or better?

Which is not only true.

It’s the one truth that worked-up-ness makes stick most in the client’s craw.

That keeps him from trusting you.

Play with carelessness. Play like it’s play.

It doesn’t just look cool.

It earns trust.

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