Don’t advertise your growing pains.

If you do bad work, don’t worry about it.

Everyone does bad work.

But resist the temptation to share it.

I know we live in the age of Share Everything.


Even a fool is considered wise if he doesn’t open his mouth.

Take the smallest slice of the pie you can find.

Big assignments come with scrutiny. Scrutiny kills good ideas before they get a chance to prove themselves to be good ideas.

Small assignments mean fewer scrutinizers.

A good idea can be hatched for a small assignment away from the death-dealing effects of scrutiny.  Get produced. Discovered. And become the big campaign.

Small assignments are like acorns. They can grow into oak trees. But a big hunk of oak stuck into the ground will always only be a big hunk of oak. Stuck in the ground.