Normal does us no good.

We have got normal coming out of our ears.

We are drowning, sinking, falling to the bottom of the pit of normal.

Are you prepared to be radical?

We’ll buy that.

Heck.

I’ll take a large glass, cup, box, shipping container, railroad freight car full of radical right here without asking the price.

Because normal is what got us to where we are.

If you’re making ads.

Don’t even think of offering us a more clever way of looking at normal.

It can’t help.

Forget clever, sneaky, hidden, sudden, false.

Forget everything normal.

Give us radical.

Nothing else is worth the effort of moving our eyes over to look at it.