An advertising book that’s not about advertising

Dear Students:

Read a book this summer.
{Read a ton of books if you can–nothing makes you a better person for a company to hire as its voice than having something inside your head your mouth can draw from}

Read this book of short stories:

In Persuasion Nation by George Saunders
This book will scare you.
The world run by measurers.
(my word, not his)

Measurers are people who say the things inside a person can be counted.
Measurers are people who want to replace individual thought & gut feeling with numbers.

This author has imagined the world we’re headed for unless you guys stop it.

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