Monday, January 15, 2007

Dear Students, Write Like This Guy


Everybody knows Martin Luther King, Jr. was a great leader, a great man, a great speaker.
What doesn't get said enough, or noticed enough, or copied enough is how great a writer he was.
Beyond taking in the substance of his work, let his influence as a writer wash over you.
Let it affect not only your heart, let it affect what comes out on the keyboard.

Breathe in the cadence of his sentences.
Listen to the visuals he conjures in the air.
King's genius as a writer was he was a speaker.
His genius as a speaker was he didn't wave words around above his audience.
He spoke pictures.
He got into his audience's mind.
He included them in the making of the speech.
He pounded out image after image, sometimes two and three to a sentence.
You didn't listen to King speak you saw what he was saying.
You didn't wonder what his point was, you saw it running in the imagination of your mind like a movie.
You didn't hear about inequality of income, you saw " the manacles of segregation and the chains of discrimination".
You saw the "lonely island of poverty in the midst of a vast ocean of material prosperity".

Take advantage of the great example he left.
Take in how to speak in poetry but be understood by a crowd.
No easy feat.

King built brilliant structure out of simple repetition.
I know you've heard it a million times, but read it.
Watch how he stacks up his argument in simple fundamental thoughts, then leans them right into his next point.
He can make you better.
Listen to this, again from the I Have a Dream speech from 1963:

We cannot walk alone.
And as we walk, we must make the pledge that we shall always march ahead.
We cannot turn back.
There are those who are asking the devotees of civil rights, "When will you be satisfied?:

We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality.

We can never be satisfied as long as our bodies, heavy with fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities.
We cannot be satisfied as long as the Negro's basic mobility is from a smaller ghetto to a larger one.

We can never be satisfied as long as our children are stripped of their selfhood and robbed of their dignity by signs stating "for whites only."
We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote.
No, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.


Today is Martin Luther King Day.
But this man's writing speaks every day.

7 Comments:

Anonymous said...

amen.

Monday, 15 January, 2007  
Anonymous said...

mlk

point taken. dr. king was movingly poetic, but he was also talking about something that made peoples blood boil, for and against. when he said he wanted all men to be treated equal and to be judged by their character and not the color of their skin, you were not thinking - well of course. you were thinking of a little girl trying to go to school and having tomatoes thrown at her while being called niger. yes. that is the kind of thing that makes you sick to your stomach, and when someone stands up proudly against it and says i will not be satisfied until this ends, you get goose bumps.

there's a problem. telling someone to start saving for there child’s education early just doesn't conger up the same emotion as someone standing up for their rights to be treated fairly and as a human being.

he was also talking to a very specific audience who were looking for a leader. he was proud and honest and not afraid of hurting anyone's feeling with it. unfortunately, there appears to be at least one person in the midwest who lives in a cave and may possibly be offended by such directness and honesty. that guy, the lowest common denominator, is why ads aren't written like dr. king wrote speeches.

With out fail, every client i have worked for wants to be everything to everyone (bullet points). and all but one account person i’ve worked with has been a note taker for the client, and that’s if they cared at all.

i wish i were good enough to create dr. king like emotion in that environment.

Monday, 15 January, 2007  
MarcoPolo said...

Hallelujah, second anon. When I read your words, it got the top of my stomach jumping. I feel you completely.

Maybe it's those clients we need to be raging against. Not in a raving lunatic kind of way, but in a I'll-back-shit-up-with-sound -insights-as-to-why-you're-wrong-kind-of -way.

What did they call it in school? Constructive discontent.

Lest I sound like a motivational coach, but you are good enough, 2nd anon.

I've been constantly thinking, how can I be a part of those meetings that happen down in Atlanta, Cincinnati, or behind closed doors? How can I affect change from within the system?

Sometimes it takes a well-worded question.

And ties. Neckwear, to be specific. If you're a guy.

Dr. King never looked downtrodden.

Monday, 15 January, 2007  
Butch Brown said...

Got mlk?

Wednesday, 17 January, 2007  
hf said...

breathing cadence...nice...and a movie title for anyone looking. you blogger you. hoping you're well. your consistency is comforting...teach away.

Sunday, 11 February, 2007  
dessert1st said...

mark fenske,
i always knew you'd be a huge success. i've been looking for your novel for years.
margery berger

Friday, 02 March, 2007  
Anonymous said...

Wow. And the caveats just roll of the tongue, or keypad, don't they anon?

No offense, my brother, but do you not find it odd that it took you more words to rail against poor clients than it did Dr. King to rail against racism?

I do.

Face it. Racism sucks. Bad account management sucks.

Blaming our inability to create good work -- scratch that -- our ability to write well on others...well, it sucks, too.

Peace

Friday, 17 August, 2007  

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