Rhino Records print advertising done by The Bomb Factory in the early 1990's.
The Bomb Factory was a film production company/ad agency hybrid i ran in Venice CA from 1990 to 1996. Wonderful people worked there.
We didn't think of it as an unusual place at the time.
We wanted to work a lot & we wanted to control the quality of our work. That was all. In retrospect it's apparent we were trying to be two things at once at a time when it was becoming a difficult world to make money at in either of them.
(creatives: Steve Luker, Rob Palmer, Mark Foster, Kate Flather & Susan Griak. all art directors, but i think they wrote a lot of the best headlines themselves)
(click on ad to open larger view)
I'll post more of the work as it gets scanned & write more later about our experience, especially the reasons we're not around today.
Progress comes from mistakes, not success. Pretty much all that comes from success is copying.
We didn't think of it as an unusual place at the time.
We wanted to work a lot & we wanted to control the quality of our work. That was all. In retrospect it's apparent we were trying to be two things at once at a time when it was becoming a difficult world to make money at in either of them. (creatives: Steve Luker, Rob Palmer, Mark Foster, Kate Flather & Susan Griak. all art directors, but i think they wrote a lot of the best headlines themselves)
(click on ad to open larger view)
I'll post more of the work as it gets scanned & write more later about our experience, especially the reasons we're not around today.
Progress comes from mistakes, not success. Pretty much all that comes from success is copying. 
4 Comments:
Color me unimpressed.
These self-conscious, self-indulgent ads - with their whole "Hey, look at me, aren't I clever?" vibe - are trying so desperately hard to be "hip," it hurts. They look like they were designed more to garner awards than sales.
Whatever happened to the power of a good idea simply executed?
These ads are not self-indulgent. They have literary value, art value, subtlety. They aren't trying to yank someone's wallet out of their pocket. These ads are rewarding.
The ads do feel self-conscious but not indulgent. Fenske isn't saying this is great work, he says mistakes were made and he learned from them. Read your context, anonymous #1 and have the balls to leave your name.
These are great ads.
I remember seeing them in the show books
End of story.
In fact I am going to ask Mark if I can display them on my blog.
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